Marketing executive

* Major responsibilities:

- Develop marketing calendar.

- Develop idea and launch plan to roll out the marketing calendar.

- Manage and coordinate all marketing, advertising and promotional staff and activities.

- Liaise with supervisor and internal departments for execution as well as deal with 3^rd parties for media and advertising.

- Develop and implement marketing plans and projects for new and existing products.

- Manage the productivity of the marketing plans and projects.

- Monitor, review and report on all marketing activity and results plus competitors. Constantly update trend within the industry.

- Determine and manage the marketing agreed budget.

- Support retail in the implementation of in-store promotional campaigns.

* Secondary responsibilities:

- Manage and/or conduct market research to determine market requirements for existing and future products.

- Analysis of customer research, current market conditions and competitor information.

- Develop pricing strategies, balancing firm objectives and customer satisfaction.

- Developing brand strategies.

- Assist Marcom Director to develop positioning strategies and personality for the brand to create a strong, favorable and unique position in target consumers' mindset.

- Adapt brand strategies, brand associations/ image and personality to different market conditions while maintaining consistency.

- At least 3 years’ experience in marketing.

- Experience in developing and maintaining marketing strategies.

- Technical marketing skills.

- Relevant product and industry knowledge preferably in FMCG and F&B.

- Experience with relevant software applications.

- Excellent written and verbal communication skills.

- Organization and planning skills.

- Problem analysis and problem-solving.

- Formal presentation skills.