PR account executive - content

* PR account executive will typically:

- Write press releases, news stories, articles, case studies and product pieces.

- Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories.

- Respond to phone calls and emails from journalists.

- Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate.

- Monitor media coverage and report results to the wider team and clients.

- Attend client events and industry conferences.

- Brainstorm fresh ideas for PR campaigns.

- Excellent communication skills both orally and in writing (Vietnamese and English).

- Strong interpersonal skills.

- Ability to multitask  in a fast-paced environment.

- Flexible, problem-solving skills.

- Excellent organization and documentation skills (Word, Excel, PowerPoint, task management systems).

- Knowledge of digital tools & channels is a plus.