Social Media Executive (freelance)

* Scentury concept/ Kira parfum

- Develop and implement social media strategies to drive brand awareness, engagement, and conversions across key platforms such as Instagram, Facebook, TikTok, and Twitter.
- Manage and create content for social media platforms, ensuring alignment with brand voice, aesthetic, and overall marketing goals.
- Monitor, respond to, and engage with community comments and messages to foster positive customer relations and build brand loyalty.
- Track and analyze social media metrics, performance, and trends to adjust strategies for optimal reach and engagement.
- Plan and execute paid social media campaigns (e.g., Facebook Ads, Instagram Promotions) to increase reach, generate leads, and drive website traffic.
- Collaborate with marketing, design, and content teams to create cohesive campaigns and seasonal promotions.
- Keep up-to-date with the latest social media trends, tools, and best practices to maintain a competitive edge.
- Work with influencers and KOLs/KOCs to amplify brand visibility and drive user-generated content.
- Prepare reports on campaign performance and social media KPIs for management review.

The U Label

* Business owner

* Founded and manage a local fashion brand, overseeing end-to-end business operations from ideation to execution:
- Curate product collections and oversee production processes including supplier negotiation, material sourcing, and quality assurance.
- Handle end-to-end inventory management and order fulfillment across both online and offline channels.
- Develop and implement integrated marketing campaigns, combining paid advertising, content marketing, and brand storytelling.
- Grow and manage brand presence on social media (Instagram, Facebook), leading to increased engagement and conversions.
- Operate and optimize multiple e-commerce platforms (Shopee), including product uploads, promotions, and customer care.
- Plan and execute collaborations with KOLs/KOCs, including scouting, briefing, contract negotiation, and campaign performance tracking.
- Manage customer relationships, drive sales growth, and enhance brand loyalty through personalized service and community engagement.
- Oversee financial planning, budgeting, and pricing strategy to ensure profitability and competitiveness.
- Monitor cash flow, track expenses and revenue, and maintain accurate financial records for informed decision-making.
- Analyze business performance metrics and adjust operations, marketing, or sales approaches to improve efficiency and revenue.
- Explore and lead new business development initiatives including seasonal campaigns, product line expansion, and market entry strategies.

Libé Clothing

* E-commerce executive

- Plan content, create promotions, and drive sales on e-commerce platforms (in collaboration with the Sales and Marketing teams) on a monthly basis.
- Manage and operate e-commerce platforms: Shopee, Lazada, Website.
- Discuss and work directly with website service providers and KAMs of e-commerce platforms.
- Ensure all products are listed for sale, with updated content, stock quantities, and promotions on the platforms.
- Monitor platform performance to report and develop appropriate sales and operational strategies.

Làminapparel

* Sales leader/ Sales manager assistant

* 08/2018 to 06/2019: Team leader (offline).
- Ensure that employees comply with store work regulations.
- Arrange and display products in the store.
- Prepare reports related to sales, customers, and purchasing trends in the store.
- Motivate the sales team to achieve revenue targets.
* 09/2020 to 09/2021: Team leader (online).
- Ensure that employees comply with office work regulations.
- Manage e-commerce platforms: Shopee, Tiki, Lazada, Website.
- Oversee the operation process and handle online orders.
- Contribute to building, developing, and enhancing the shopping experience on the website https://laminapparel.com/
* 09/2020 to 09/2021: Sales manager assistant
- Manage human resources: recruitment, payroll processing.
- Sales management: consolidate and report overall business performance, propose appropriate sales plans.
- Inventory management: consolidate and report on products across all sales channels, propose suitable production plans.