* From 08/2014 to present: Deputy cum RSM of Asia Fish Oil Company In South Or Central Vietnam.

- Cooking oil product such as: Ranee, Ranee Golden, Bep Vang and Mon Ngon...

- Recruitment, training and management sales system including: RSM, ASM, SS, Sales man and distributors.

- Identify the potential markets to calculate ASO, manpower, distributor.

- Build up the plan strategy for each product and every regions.

- Create activity program: Display, consumer/ customer sampling and promotion, distribution blitz, incentive/bonus scheme and product’s image for sales tools and POSM.

- Procedure to follow, tracking and evaluate every programs and competitors.

- Hold, conduct and qualify the training programs for field sales, distributor and administrator.

- Co-operate with marketing:

+ 5 Ps and SWOT analysis to determine sales channel, customer target and competitor.

+ Product test and chose product portfolio, product launching plan, packaging.

+ Price structure for each channel.

+ Make sales contribution by region, sales forecast and shipment plan.

+ Identify the medial marketing for each product, channel, period and region.

+ Set programs to increase sales revenue/ pipeline, market share and awareness.

- Lead GT, MT channel, Trade marketing, Sales operation.

- Recruit and develop all sectional staffs to hit sales objectives.

- Build the budget and control sales department’s P&L achievements:

+ Launched Ranee, Ranee Golden and Bep Vang...

- Done sales distribution system and operation process.

- Hit over 60% product distribution after launching 03 months - internal audit.

- Recruited distributors and got over 50,000 ASO for sales.

- Achieved the sales volume as target set.

- Applied programs as wet-sampling, distribution blitz, display etc.

- Applied EDAC training program, conduct consumer sampling project for sales.

- Logistic delivery on time and on quantity for Distributors system in Vietnam.

* From 5/2010 to 01/2014: Sales director of Tribeco Binh Duong.

- Beverage and food such as: X2 Energy, Tribeco Soya, 100 nice tea, Soft drink and Instant Noodle (Unif)...

- Recruitment, training, management sales team included: RSM, ASM, SS, PG and sales man...

- Achieve volume and KPI in 2012 - 2013 and Quarter 1 & 2 in 2014.

- Achieve 115% target of Lunar New Year in 2014.

- Recruitment, training management with 02 ASM development of RSM and 02 SS development of ASM.

+ Building systems sales, distribution and product image of Tribeco: Special in launching Trisoy.

* From 4/2007 to 4/2010: Area Sales Manager (ASM) of THP Group.

- Main products are: No.1 Energy, Soya, O degree tea, Dr. Thanh and Juice., Ben Thanh Beer...

- Recruitment, training management and staff of the Sales Supervisor West (Mekong): 2 sales supervisor development of ASM.

- Maintain and improve the system by selling PAS system in the year with output doubling in the next year.

- To achieve AOP 2007 and 2008 increase 122% vs 2007. Coveraged with ASO: 69% per MCP.

* From 2000 to 3/2007: Sales Supervisor for PepsiCo Vietnam.

* From 1998 to 2000: Sales Representative for Foster 'S Vietnam.