Senior PR executive, operation

- Responsible for managing multiple accounts within a public relations field.

- Launches and manages campaign work, delegates assignments to PR team, connect with external team and ensures the needs of the clients are met.

- Meet with clients to discuss goals, objectives, and needs.

- Identify public relations requirements and possible audiences.

- Devise PR campaign and make available to client’s strategic PR counsel.

- Develop straight-forward PR plans following approved brand/campaign strategy.

- Work closely with account team to ensure most effective PR plans before submission to client.

- Present campaign ideas to client.

- Provide rate card and estimated costs for client service team.

- Cultivate healthy relationships with members of the press in print media, television media & radio to junior level to senior level journalists.

- Analysing media coverage.

* On Project:

- Select the right media channels.

- Develop interesting story angles that are relevant to PR Plan & objectives.

- Develop feature articles.

- Develop features for television.

- Successfully pitch interesting PR stories to the members of the press.

- Seeding of client approved articles/ news to members of the press as necessary.

- Making follow-ups with the members of the press.

- Organising promotional events such as press conferences, open days, exhibitions, tours and visits.

- Excellent communication skills both orally and in writing (Vietnamese and English).

- Strong interpersonal skills.

- Good IT skills.

- Presentation skills.

- Initiative.

- Ability to multitask in a fast-paced environment.

- Flexible, problem-solving skills.

- Awareness of different media agendas.

- Think creatively about client account management towards developing creative ideas and relay such creative ideas and thoughts to the client.

- Get informed about latest PR technology in preparation for opportunities to apply such in fulfilling goals of the organization and its clients.

- Have good mastery of industry trends and knowledge, along with full understanding of clients’ needs.