- My goal is to find a sustainable developing company where I can apply my knowledge and experience for more than 15 years to bring the best benefits to the company.

- Ideally, I wish to be come the No,1 Leader in marketing and communication to bring your brand to the Top of mind of customers.

- Hoang Nam Internation Ltd., Co, HCMC, VN - Manufacturing and Trading Functional Food and Cosmetic in Vietnam

- Marketing Director, May 2016 to Present (Report to the CEO)

- Managing marketing, advertising and promotional staff and activities at the company. Takes steps to measure, enhance, and enrich the position and image of the company through various goals and objectives.

* Key responsibilities handled:

- Plan marketing and branding objectives.

- Prepare marketing strategies alongside the CEO and staff.

- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

- Prepare and adhere to budgets.

- Design print ads and publications.

- Nurture and enrich all external perceptions of the company and growth of market share.

- Engage consumers on social media.

- Lead all areas of content generation and production across all media platforms.

- Drive overall CRM and direct marketing.

- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

* Selected accomplishments:

- Built the launched successfully the brand of Kids dream (functional drink for kids).

- Took part in Hong Kong food expo 2016.

- Built and activated successfully Song Yen corner at the Hospital.

- Built and activated successfully the Commando team to support Sales team over the country.

- Built promotion programs for businesses and consumers to support sales team.

* Binh Tay Import Export JSC (BITEX), HCMC, VN – The Exclusive Contributor of Casio Calculators in Vietnam

- Marketing Manager, November 2014 to April 2016 (Report to the CEO)

- Managing marketing, advertising and promotional staff and activities at the company. Takes steps to measure, enhance, and enrich the position and image of the company through various goals and objectives.

* Key responsibilities handled:

- Plan marketing and branding objectives.

- Prepare marketing strategies alongside the CEO and staff.

- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

- Prepare and adhere to budgets.

- Design print ads and publications.

- Ensure brand messages are consistent.

- Gather and analyze customer insight.

- Nurture and enrich all external perceptions of the company and growth of market share.

- Engage consumers on social media.

- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

- Lead all areas of content generation and production across all media platforms.

- Drive overall CRM and direct marketing.

- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.

- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

* Selected accomplishments:

- Held the monthly activities (sampling, promotion, lucky draw) for Casio calculators, Horse stationary.

- Held the communication of new stamp of anti-counterfeiting for casio calculator.

- Built the brand identity system of BITEX - casio.

- Developed store sign boards all over the country (120 stores per year).

- Built the documents to get merit award of the prime minister 2014

- Built the documents to get the Gold Award of National Quality 2014

* Trung Nguyen Group, HCMC, VN – The No.1 Coffee company in Vietnam

- Marketing Service Manager, May 2012 to November 2014 (Report to Marketing Director)

- Manage the services to support brand teams to do the strategy of Marketing and Advertising of the Organization

* Key responsibilities handled:

- Plan communication (BTL & ATL) to support brand team to develop marketing strategy all over the country.

- Plan marketing’s budget and control it to ensure that it is effective.

- Build the image for coffee shop chains to ensure that it is always luxury, bright and different.

- Observe all the competitors’ activities to plan suitable strategies.

- Manage OOH service of the brands as outdoor billboards, signboards, image on trucks, vans …

- Handle events and activations to support brand team in product launch, advertising, sales collateral and tradeshow marketing.

- Manage media services: booking of newspaper, TV, radio, producing TV, radio.

- Manage customer service to support marketing and sales team to solve the problem from customers.

- Manage Research service to support brand teams in brand health measurement.

* Selected accomplishments:

- Held the activities (sampling, promotion, lucky draw) for brand activation to welcome world cup 2014 all over the country (at 40 supermarkets and over 100 coffee shops). It made the sales volume to the top (max 670%, minimum 130%).

- Re-built the image for Trung Nguyen franchising coffee shops (making take away paper cup, setting TV LCD, designing new pictures inside the shop, decorating glass window.

- Planned the communication to support brand team in launching new package for roasted and ground coffee.

- Held New Product Launch for “G7 x 2” such as Press conference, sampling.

- Held the 4th Coffee Festival in Buon Ma Thuot (the national event with a lot of international visitors).

- Held the big event “Creative Festival for Vietnamese Youth” in the Reunification Palace (once a year).

- Changed new image for outdoor billboards over the country (80 billboards).

- Built and controlling 7.000 signboards at The G7 Family Groceries.

- Built and controlling 2.000 signboards at Trung Nguyen Coffee Shops.

- Built and controlling new image for 50 trucks and 15 Vans over the country.

- Produced TVC “Creative to succeed” and showed on VTV1 and VTV3 every day (365 days broadcasting).

* Trung Nguyen Group, HCMC, VN – The No.1 Coffee company in Vietnam

- ABM and Brand Manager, April 2010 to May 2012 (Report to Marketing Director)

- Manage and develop brand name 777 coffee as a powerful Boeing air plan

* Key responsibilities handled:

- Monitor, measure and manage brand equity/strength.

- Increase brand awareness, relevant differentiation, value, accessibility and emotional connection.

- Develop brand plan.

- Monitor progress against brand plan.

- Be responsible for results against brand plan.

- Drive brand understanding and support throughout the organization.

- Champion/drive initiatives that support delivery of the brand promise.

- Brand messaging - elevator speech, tagline, campaign themes, proof points…

- Manage the brand architecture.

- Maintain brand identity consistency.

- Help determine identities for new brands/sub-brands.

- Anticipate and accommodate new brand identity needs.

* Selected accomplishments:

- Managed and developed the brand “777” coffee of Trung Nguyen with 3 sub-brand: 777- Hero, 777-Victory, 777-Win.

- Built its overall image from the beginning: color, logo, tag line.

- Built POSM for 777 to support Sales Team: Signboards, umbrellas, glass, catalogs, Sales tool kits.

- Held activities for new product launch: Press conference, sampling over the country, motor roadshow, commando sale strategy …

- Held Trading show at more than 2000 shops in the country.

* Trung Nguyen Group, HCMC, VN - The No.1 Coffee company in Vietnam

- Internal Communication Head, 2009 - 2010. (Report to Communication Director)      

- Manage Internal communication services to connect all the members of the organization for them to understand the unique of the core value and the vision of the company.

* Key responsibilities handled:

- Build the cooperate brand identity for employees understand clearly from color, logo, President’s image.

- Hold team building activities quarterly and yearly.

- Hold some internal events: Year end party, company birthday, starting company day …

* Selected accomplishments:

- Built the Internal television channel (broadcasting at the head office and Branch offices).

- Published Coffee News every month (5.000 copies).

- Published Coffee magazine every 2 month (2.000 copies).

* Trung Nguyen Group, HCMC, VN - The No.1 Coffee company in Vietnam

- PR supervisor,  2006 - 2009. (Report to Communication Director)

- Manage internal communications, event functions. Support brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

* Key responsibilities handled:

- Planned and superved the work of internal communications (Coffee News, Internal TV and message system …).

- Built, developed and well taking care network reporters of economic / political, cultural arts, chief of the newspaper representatives resident in the area of Buon Ma Thuot.

- The focus the newspaper Thanh Nien, TuoiTre, Lao Dong, TienPhong, VTV.

- Built, developing and well taking care network at the level of the newspaper correspondents, international TV. The focus is on CNN, AP, Reuters and the Press Centre Foreign Ministry.

- Organized, implement and coordinate programs and activities, sponsorships, advertising ...

- Planned, implemented events, programs and activities, sponsorships, advertising ...(Coffee show/ exhibition, Festival coffee, coffee week).

- Organized in receive delegations, experts from abroad.

- Planned and coordinate with personnel, administration to organize internal activities and events.

- Responsible for monitoring and providing profile information storage systems, the award of company and brand.

- Managed & developing corporate website and internal website.

- Data management: Pictures and films or TVCs.

* Selected accomplishments:

- Hold the Opening Ceremony of Trung Nguyen Coffee Bac Giang Factoy.

- Hold Coffee show in Expo Shanghai.

- Hold Coffee Exhibition in “Vietnam Festival” in Germany.

- Hold Coffee Week 2007 in Ha Noi and Ho Chi Minh City.

- Hold Coffee show in Vietnam Food and Drink Festival 2009 in Ho Chi Minh City.

- Hold Coffee Festival in Buon Ma Thuot (once every 2 years).

* Prowtech International Vina Company, - The Joint Venture in Vietnam was set up in April 2005. The marketing and communications agency

- Technical Manager, From May 2005 to August 2006 (Report to GM)

* Key responsibilities handled:

- Managed the al the technical and service of outdoor LED Screen over the country.

- Planned the schedules for display TVCs on the LED screen.

- Edited the films or TVCs according to the customer demands.

- Directed to the staffs for maintenance of LED screen.

* Selected accomplishments:

- Set up and operated the LED screen in the International Arrivals of Tan Son Nhat and Noi Bai Airport.

* Rong Viet Trading company, - The distributor of  the No 1 Gas stove - Rinnai

- Advertising Manager, From May 2000 to April 2005 (Report to GD)

* Key responsibilities handled:

- Planned the Marketing strategies/ campaign for Rinnai gas stove in Vietnam Market.

- Managed the BTL & ATL activitives to activate Rinnai Brand.

- Build & Controlled all the suppliers for advertising service (outdoor, printing, media…).

- Hold all the events that served for Rinnai brand (exhibition in Japan, China, Cambodia, Customer Conference).

* Phu Sa Advertising Company, - The Full Service Advertising and Marketing Communications Agency

- Account manager, From September 1995 to February 2000 (Report to GD)

* Key responsibilities handled:

- Act as point of contact for agency clients.

- Help clients decide what kind of advertising they want and what media to use.

- Present and sell advertising campaigns to clients.

- Help prepare advertising campaigns.

- Control campaign correspondence, deadlines, budgets, and timetables.

- Liaise with the people involved in the creative design of a client's advertising.