Nguyễn Minh Đức

One Asia Retail Group Co,.Ltd

* Brand manager

- Be directly responsible for the system of stores N.Cat Accessories (a new brand from Korea).
- Carry out market research, competitors reseach, behavior and attitude target consumers. Moreover, to find and define insight in order to develop new products, marketing communication campaigns.
- Analyze business date and create annual brand marketing plan base on KPI business objectives.
- Plan and manage A&P budget.
- Implement and follow the all brand’s communication activities (ATL) according to the Marketing plan to be approved by BOD.
- Create and carry out the promotion plan for consumers (monthly, period, or special holidays).
- Perform brand audit to finding the problems “Job to be done” to be need resolve in order to develop strong brand in coming.

- Summarize and writer the result of brand’s activities report to BOD (monthly, quarterly, yearly).
- Manage and develop good relationship with suppliers, agencies, and other departments.

Duoc Pham Viet Corporation

* Brand leader

- Be directly responsible for Bo Than Dong Duoc Viet brand.
- Re-build brand positioning Pack, Brand identity on market.
- Carry out market research, competitors reseach, behavior and attitude target consumers.
- Coordinate with trade marketing teams and sales team to execute POSM display campain & support sale programs at the counters, exhibitions, customer events.
- Create and implement the promotion plan for consumers.
- Implement and follow the all brand’s communication activities (ATL) according to the Marketing plan to be approved by BOD.
- Perform Brand Audit to finding the problems “Job to be done” to be need resolve in order to develop strong brand.
- Summarize and writer the result of Brand’s activities report to BOD (monthly, quarterly, yearly).
- Manage and develop good relationship with suppliers, agencies, and other departments.

Anh & Quan Corporation - CLARINS Comestic

* Marketing supervisor

- Work closely with general director to create sale & marketing objectives in line with BOD’s strategy, targets within budget.
- Create and implement annual marketing calendar/plan according to regional guidelines in order to develop the performance of the commercial department and also the company, to maximize sell-through.
- Manage and review stock level for a reasonable sell-in.
- Forecast 18 months sale by handling & adjusting a healthy stock level, working with regional team to make a purchasing order.
- Plan & manage A&P budget.
- Plan & execute promotions, advertising, PR activities.
- Manage and develop good relationships with a range of stakeholders e.g. agencies, other departments, suppliers, and media...
- Research, analyze market data & measure marketing performance through KPIs.
- Work directly with agencies for digital campaign.