Nguyễn Thảo Hiền

- After 02 years (2021 - 2022), master in the major of marketing online and excellent in controlling operation on Ecom.

- In the next 05 years, being a project manager on marketing and operating online field.

* Jun 2021 - Present: Ecom executive Yen Sao Nha Trang.

- Est 2016, YSNT is a local company produce and sell bird nest from Khanh Hoa.

- Make and ensure smoothly perform short-term sales plan & targets (3 months) for the related products in Online Platform.

- Operation task: build up EC channel by upload products, store data analysis, follow case after orders, manage promotion, pick deal with KAM, recheck revenue & invoice with accounting.

- Marketing task: Ppropose campaign and deal on EC for internal to be approved. Monthly check and make banner/ image product brief for designer. Propose budget and target for EC keywords ads, other mkt role as sale message, push product tool, store feed,... Report overview & details work, sale orders as plan & target.

* Oct 2020 - Jun 2021: Key account executive Jet Commerce Vietnam.

- Jet Commerce is an e-commerce agency that provides comprehensive solutions for B2C services for Brands and Sellers. All services include Booth Operations, Digital Marketing, Creative Design video and image editing, Customer Care System and Logistics.

- Brand in charge: Purite De Provence. Aiken, Gervenne, Dashing from Wipro consumer group. Ensure solid turnover and meeting long-term & short-term sales targets for the related products in Online Platform store management.

- Data analysis. Daily analysis data to find improvement area and catch sales opportunities.

- Developing cross-functional strategy to achieve desired sellers’ business growth and ensure smooth operations.

- Delivering market insights and trend knowledge to vendors by developing their assortment and managing pricing competitiveness, stock availability of key products by raise PO with brand.

- Developing strong analytics to evaluate daily/ weekly/ monthly performance and optimize further marketing, pricing and product selection.

* Feb 2019 - Sep 2020: Marketing & Sales online executive Vietnam Wacoal Corporation.

- Wacoal is a manufacturer of women's lingerie and underwear founded in 1949. Wacoal from Japan and has divisions in North America, European. Wacoal came to Vietnam in 1998.

- Lazada, Shopee, Tiki: Manage all EC platform. Facebook Youtube Website Make online turnover from average 3 millions to 20 milions dong per month. Update inventory, update description and product photos Operate sales campaigns from Marketing Planning team, devise strategies for big sale off campaigns on EC (11.11,12.12, Black Friday,...) Contact chat with to customers Manage partnership with Tiki, Lazada, Shopee to make deal for flash sale, sale campaign Make monthly revenue report Prepare sales and marketing analysis report Plan monthly content for always-on-posts. Update Facebook posts for new collection, promotion event,... Plan to run facebook ads and track agency activities Contact chat with to customers Update new video, content about collection, company activities. Manage content of the website Check errors, website hosting and website performance. Report via Google analytics.

- Other marketing roles: Design support MD team about products photo with agency. Handle some others administrative work Use PS, AI on designing banner, pop on website, EC platform, posts FB, for offline shop Design things for sessional marketing campaigns: member card, voucher...